That WSJ trademark wit

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It looks like this month’s edition of the Wall Street Journal Magazine is all about played out concepts no one gives a shit about anymore. How else do you explain a cover featuring Angelina Jolie with the word “Innovators”. It’s not there to sell issues, because this is a freebie that comes with the paper.

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“Innovators” is such an overplayed word that’s lost any useful meaning. It’s like the word “fascinating”. Instead of meaning extremely interesting, it’s used to describe someone who is trying really hard to be famous.

TED

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A person who is all ideas and no implementation. The acronym TED stands for Totally Enthralling Demagogue. TEDs are good at describing idealistic future scenarios unencumbered by minor details of execution.

A TED can also be anyone who speaks in public using a headset.

Dikinomics

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The effects of extensive and deliberate retrenching by organizations intended to undermine customer gratification. The act of prioritizing all business needs of an organization over everything else, even when the benefits of doing otherwise are apparent.

“Tobias’  decision to charge a $6 convenience fee tickets ordered online came down to a matter of dikinomics.”